Nice to meet you
xforwhy was founded by Kate & Jamie Saunderson in September 2020. Let's face it, we had a lot of time to think about things that year. When we asked ourselves why we should leave the shelter of our reliable, salaried positions & strike out into the scary world of ‘going it alone’ the answer was simple. Freedom. No more business bullsh*t, agency double-speak or office politics. Just meaningful, inspiring creative work delivered straight to the door of meaningful & inspiring brands. Human to human.
Jamie is an award-winning graphic designer with 15 years of strategic branding experience, including Design Director at Elmwood & Bloom and Creative Director of Osborne Pike. He’s worked on some of the biggest global brands for clients like Heineken, Coca-Cola, Unilever and Mars.
Kate has spent 20 years working in tech for the music and TV industries at companies like EMI, Channel 4 and Warner Music. She has a background in web design, project management, data architecture & finance.
Our Experience
The Power of Small
Being small has big advantages. It allows us to be nimble, react quickly and flex as needed. After all, every brief is different and every challenge unique. We’ve chosen to embrace remote working and be a virtual studio. We pull together a network of trusted creative collaborators from all over the world to suit the specific needs of each project.
xforwhy doesn't have a swanky brick-walled studio or a ping pong table. For our clients, this means that their budget is spent on the brief, not the rent, and they get the best team for their project, not the only team. For our team, it means the freedom to live and work in a setting that makes us all happy, healthy and inspired.
Awards
New York Festivals, DBA Design Effectiveness, Mobius, D&AD New Blood, Pentawards, GDSA American Graphic Design Award, The Drum Chip Shop Awards.
