Daisy Bass is a Humanistic & Integrative Counsellor working exclusively with young people. We created a simple, restrained identity for her based on talking, listening and the cyclical nature of the counsellor/client relationship.

A simple idea forms the core of the identity. The tessellating speech mark forms a spiral - a symbol that underpins Daisy’s methodology. It also happily doubles as a covert daisy symbol, but don’t tell anyone. These ideas carry through to the word mark, replacing the ‘tittle’ (or dot) of the ‘i’ to create a subtle call-back to the logo.

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